Last week I updated my computer to Windows 7. It was easier than any major update I have ever done. At about the same time, of course, Apple began running the latest iteration of its commercial, apparently trying to tamp down some of the enthusiasm that has surrounded the newest version of Microsoft’s operating system. It’s always been a loosing battle, of course. Apple has never achieved more than 10% of the overall market share.
The whole Apple/Microsoft dynamic is full of irony and contradiction. Apple has long pedaled the notion that it was the ‘alternative’ to big brother, yet it’s hardware and software is almost obsessively proprietary. Bill Gates has long been portrayed as the ultimate corporate…
