E-Textbooks: Half-Measures Save Profits

There should be some sort of capitalist aphorism that says, “half-measures save profits.” That’s how I feel about my cable company. If they really took advantage of the technology available, I’d be able to create my own cable channel subscription, skipping things like those sports channels, and saving myself a lot of time and money. It’s so simple that it’s hard to see anyone doing it.

It’s be even better if I could change my line-up whenever I wished. If I realized that I didn’t like a channel mid-month I could unsubscribe and not be charged the rest of the month; if I wanted to save money, I could cut down the number of channels temporarily. The same might go for phone service if I had a cell and didn’t want to pay for the land line for a particular month.

“Half-measures save profits,” means the cable companies will use technology but that it will take them years to get to the point where I can take full advantage of the new possibilities. This is exactly what I was thinking about when I read “The End of the Textbook as We Know It.” Universities should be switching to Wiki-based textbooks, not helping textbook companies.

It’s not the end of the textbook, it’s the start of the end of one profit system and the attempt to create an equally profitable alternative before someone realizes we don’t need either. It’s all enormously wasteful and unnecessary. We should just skip this step and instead invest the money in a new non-profit network of shared online textbooks. It’s simple and cheap.

Irony and Happenstance

My students often use the term irony in a very loose, colloquial fashion that simply means funny or odd. What they really mean, most often, isn’t irony technically, it’s happenstance. Irony involves a kind of reversal. It’s ironic, for example, when an organization like the American Council of Trustees and Alumni praises President Obama’s critique of university spending.

The ACTA is nothing but supportive of top-down administrative control, and it’s administrators that have promoted the “spas” and “food courts” that they believe help promote their schools to parents and alumni. It’s administrators that have emphasized the academic star system that allows certain professors to avoid the classroom; it’s administrators that believe they need huge marketing budgets.

When will the ACTA criticize the profligate spending on athletics, especially football and basketball? When hell freezes over. On the other hand, Obama says nothing about the disastrous labor policies common in U.S. higher education, and he neglects to mention the administrative costs– many avoidable– that have helped drive up the costs of education. So perhaps this is just happenstance.

Obama and the Teachers

Whenever I hear someone talking about the need to “get back to the basics” a little part of my brain answers, “Yes, that’s it! Let’s get back to the basics: class sizes need to be smaller and teachers need to be better paid!” That’s not what the phrase means, of course; usually, “the basics” mean simplifying education so that it can be easily measured on a standardized test. Most often, too, that means that writing disappears from the radar. Writing is harder to standardize.

Testing, to paraphrase William Gibson, is a consensual hallucination; if we believe in it, it takes on a semblance of reality. You can test reading comprehension on a test that can be easily mass-produced and administered. It’s nearly impossible to test writing skills that way. Even worse, and perhaps not surprisingly. these standardized tests are used to try to break the power of teachers (read: teachers’ unions) over the schools. It’s not just K-12, either.

Capitalism reflexivity believes in administrative rather than worker control. In the capitalist imagination, administrative control is flexible, rational, and efficient; worker control is rigid, irrational, and inefficient. In the name of the greater good, then, teachers must kept in check. It’s not surprising then, that, the Obama administration’s “Community College Summit” seems so completely out of touch with the realities of adjunct teaching.

This is about the capitalist agenda of administrative control, not learning. The New Faculty Majority is asking teachers to go to the White House blog and vote for posts that emphasize the concerns of adjunct and part-time teachers, which are the majority. it’s an interesting exercise and I hope that we can succeed in changing the administration’s views. That tricky business of power is not going to go away, though. Administrations are organized; we need to be too.

Gun School

Even though it’s election season– and it’s a mid-term election that may well have dramatic consequences– and even though there have been several recent incidents of gun violence– the gun control debate seems to have completely disappeared. It’s another illustration of the sheer brutalizing stupidity of our current political culture. If we are not trying to stop the violence in our culture, what are we thinking as we prepare to vote?

There’s an apparently viable candidate for the Senate in Delaware who doesn’t “believe” in evolution, as if scientific fact were simply a mater of individual belief; a gunman shows up at my old university, swings an AK-40 around and then shoots himself; the most recent research indicates that we are now more deeply divided between rich and poor than ever before. How should these things shape our votes? Do they suggest an agenda?

I’d think that much of this suggests just how important it is to have an education system– from K-12 to graduate school– that actually teaches the importance of critical thinking. It’s the only defense against the sort of ignorance we see in O’Donnell and her ilk, as well as the absurd policies of the NRA that vilify any attempt to limit access to the most powerful weapons, and the historical short-sightedness that prevents us from really addressing inequity.