Here’s a great idea: fight consumerism by encouraging people to treat recycled clothing as raw materials. It has enviromental implications too. The shirt is ugly, but the dresses are cool. The coffee-stained blue jeans are really great.
It’s hard to figure out all of the players, but these folks turn out to be part of a network of like minded people. NikiShell seems to be at the heart of it, but there is also the Threadbanger site too. Witty and fun and naive and good-hearted in the way punk was funny and good-hearted and naive.