This is from Common Craft, another low-tech high-tech animation team; they have similar videos on RSS, and Wikis as well, among other things.
"nothing natural about it!"

Get my book at Southern Illinois University Press, Amazon, or Powell's Books.
The C.C.C.C webpage, A Taste for Language: Literacy, Class, and English Studies includes a short podcast interview with me along with links to these reviews:
... by Victor Villanueva in CCC 62.4 (June 2011)
... by Chanon Adsanatham in Teaching English in the Two-Year College 38.3 (March 2011)
... by Scott McLemee in Inside Higher Education (17 Feb 2010)
Note: you need to be a member of NCTE, and a subscriber to the relevant journal, to read the reviews by Villanueva and Adsanatham; the review by McLemee is available to the general public.