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Learning Consumerism

Posted on August 25, 2010 by Ray Watkins
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When I was a kid, the weeks before the start of the school year were a joy. I loved rulers, and paper, and protractors, and compasses and binders. I still love the technology of my childhood. I also know that this impulse needs to be held in check less my house become an office supply store. That’s consumerism. We can’t really blame school for it, but schooling can’t escape it, and too often encourages it. As technology develops, consumerism develops right along with it, creating as many new problems as opportunities.

Now we hear that smart phones are a “must-have” for students (Tech gadgets are must-have school supplies). There’s nothing surprising in that– the commodification of life is ever renewed– but I think that there’s an element in this dynamic that’s worthy of extra caution. When we were kids we got the usual existential pitch: buy this product and you will be the cool kid. The commodity would solve that persistent pesky alienation. There’s a kind of magical thinking that goes along with shopping, appropriate perhaps only for children.

Now, however, it’s not just the commodity that’s supposed to salve the alienation, its the information and knowledge it provides. If you don’t have full access to information, the logic goes, whenever and wherever you are, you are not really fully alive. The economic threat is very explicit too. Students need to be able to work all of the time or they won’t get the grades that will allow them to succeed, perhaps especially in what might be a permanently contracting job market. It take the pleasure right out of the tech.

Amplify

Categories: Autobiographical, Economics, Professional
Notice: This work is licensed under a BY-NC-SA. Permalink: Learning Consumerism
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    Get my book at Southern Illinois University Press, Amazon, or Powell's Books.

     

    The C.C.C.C webpage, A Taste for Language: Literacy, Class, and English Studies includes a short podcast interview with me along with links to these reviews:

    ... by Victor Villanueva in CCC 62.4 (June 2011)
    ... by Chanon Adsanatham in Teaching English in the Two-Year College 38.3 (March 2011)
    ... by Scott McLemee in Inside Higher Education (17 Feb 2010)

    Note: you need to be a member of NCTE, and a subscriber to the relevant journal, to read the reviews by Villanueva and Adsanatham; the review by McLemee is available to the general public.

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    • The Time is Now: Report from the New Faculty Majority Summit | Inside Higher Ed 2012/01/31
    • MIT Mints a Valuable New Form of Academic Currency - Commentary - The Chronicle of Higher Education 2012/01/26
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