Itâ€™s a clichÃ© to say that a good artist can do anything with contemporary technology, and it’s not a new idea. I doubt, for example, that the face of the Mona Lisa is exactly the image of the woman da Vinci painted. Still, large-scale, well-organized greed has a way of magnifying the worst of humanity even as it attempts to portray an ideal of beauty. A public relations campaign, of course, is complicated, and now includes a degree of self-consciousness about its methods. The video offers a critique, but also suggests that we buy some soap as a part of our migration from the artificial to the real.
This is an equally instructive example: